Privacy Policy

Last updated: 2 September 2025

Scope. This Privacy Policy explains how BlueprintStrategies.AI / Traffic Data Analytics (“we,” “us,” “our”) collects, uses, stores and shares personal information when you use our websites, purchase reports or engage our services. It also describes your privacy rights and how to exercise them. By accessing our site or purchasing our products, you consent to the practices described here.

1. Information We Collect

We collect several types of information to operate our services and improve your experience:

• Personal identifiers. Name, address, email, phone number and other contact details you provide when registering for an account or purchasing a report.
• Payment information. Billing details (e.g., credit-card or UPI information) processed via secure third-party payment processors such as Razorpay; we do not store full payment details after the transaction completes.
• Survey and research data. Data you provide via forms, questionnaires or polls, including political preferences, demographic information and other responses used to generate your reports.
• Usage data. Interactions with our website and services, such as pages visited, features used, device information (browser type, operating system), IP address and error logs.
• Information from other sources. We may collect information from publicly available records or trusted partners to enrich our analyses (e.g., electoral rolls, demographic datasets).

2. How We Use Your Information

We use the information collected for the following purposes:

• Service delivery. To process your purchase, generate customised reports and provide customer support.
• Account management. To verify your identity, manage registrations, reset passwords and secure your account.
• Research and analytics. To analyse aggregated survey data, understand voter sentiment and improve the accuracy and relevance of our reports.
• Communication. To send transactional emails (e.g., invoices, report delivery) and, with your consent, marketing updates about new features or services. You may opt out of marketing at any time.
• Compliance and legal purposes. To comply with applicable laws, respond to court orders or requests from regulatory authorities, and enforce our terms and policies.

3. Legal Basis and Consent

We rely on the following legal bases when processing personal data:

• Consent. You give consent by submitting personal data (e.g., when completing surveys or signing up). You may withdraw consent at any time, although this will not affect the lawfulness of processing before withdrawal.
• Contract performance. We process personal data to fulfil our contractual obligations, such as delivering purchased reports.
• Legitimate interests. We process usage data and aggregated research data to improve services and develop new products, provided those interests do not override your rights.
• Legal obligations. We may process data to comply with tax, accounting and other legal requirements.

4. How We Share Information

We do not sell personal data. We share information only as follows:

• Service providers. We employ third-party companies and individuals to facilitate our service (e.g., payment processors, cloud-hosting providers, analytics services). These providers only receive the data necessary to perform their functions and are bound by confidentiality.
• Legal disclosures. We may disclose information if required by law or court order, or to protect our rights or the rights of others (e.g., responding to law-enforcement requests).
• Business transfers. If we are involved in a merger, acquisition or asset sale, your information may be transferred as part of that transaction; we will notify you if your data becomes subject to a different privacy policy.
• Aggregated or anonymised data. We may share aggregated statistics about survey results or voter behaviour that do not identify any individual.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to improve functionality, analyse traffic and personalise content. Non-essential cookies (e.g., analytics or marketing) require your consent under laws like the GDPR. You can manage cookie preferences through your browser settings or our cookie-consent tool.

6. Data Security

We implement technical and organisational measures to protect your information:

• Encryption of sensitive data in transit (HTTPS) and at rest.
• Multi-factor authentication for administrative accounts.
• Regular security assessments and audits.
• Access controls restricting data to authorised personnel on a need-to-know basis.

While we strive to use commercially acceptable means to protect personal information, no method of transmission or storage is 100% secure.

7. Data Retention

We retain personal data only as long as necessary for the purposes described above. Account and transaction records are kept for at least seven years to meet accounting and tax obligations. Survey data may be stored longer for research and historical analysis but will be anonymised wherever feasible.

8. International Transfers

Your information may be transferred to, and maintained on, servers outside your jurisdiction (e.g., the EU or US). We ensure such transfers comply with applicable data-protection laws by using contractual safeguards or other approved mechanisms.

9. Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access. Request a copy of the personal data we hold about you.
• Correction. Request correction of inaccurate or incomplete information.
• Deletion. Request deletion of your personal data, subject to legal or contractual requirements.
• Portability. Receive your data in a portable format.
• Withdraw consent / object. Withdraw consent or object to certain processing, particularly direct marketing.

To exercise any of these rights, email us at mgr@blueprintstrategies.ai. We will respond within a reasonable timeframe (usually 30 days).

10. Children’s Privacy

Our services are not directed to children under 18. We do not knowingly collect personal data from minors. If you believe we have collected information about a minor, please contact us so we can delete it.

11. Changes to this Privacy Policy

We may update this policy to reflect changes in laws or our practices. Updates will be posted on our website; your continued use after any update constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this policy or our data practices, contact:

BlueprintStrategies.AI / Traffic Data Analytics
No 184/A/1, Delta Arcade, 18th Main, 22nd Cross, Opp. HSR Club, Sector-3 HSR Layout, Bengaluru, Karnataka – 560102
Email: mgr@blueprintstrategies.ai | Phone: +91 80 42041602